Lauren Ragland Atlanta, GA // 404- 984-6322 //  raglandlauren@gmail.com  

UX content strategist  and writer with over fifteen years of experience. Develops vision, voice and structure for content navigation, landing pages and website flows for a wide range of industries. Writer of long form pieces, emails, microcopy, nomenclature and everything in between. Wildly collaborative individual who works with little direction and solves problems in fresh ways. Graciously takes direction and critiques from others with an eye to the success of the project. Proficient in a range of content management systems, Adobe Suite, Figma, Sketch,  InVision, HTML, GoogleAnalytics and more.

Experience

Sr. Content Strategist 
Zillow Group     
3/22-Present
Project-based role
Develops content  strategy and microcopy for Zillow Rental Manager projects. Works alongside visual designers and UX researchers to  inform strategy and copy  for rental listing criteria, analytics modules and downpayment assistance designs. 

Lead UX Content Strategist
U.S. Bank
5/21-Present
Develops content strategy and copy  for global website and app experience that drives Google traffic to the local bank branches, to the U.S. Bank website and mobile app. Works in a highly collaborative environment with  the visual designers and UX architects to develop wireframes, designs and prototypes, as well as to  iterate, test and revise. Works  alongside project managers, developers and design leads to track success of project, address obstacles and problem solve. Implements  Agile work streams. Reports  out to UX  leadership. 

Content Management Specialist
McKesson
8/15-5/21
Led, developed and managed  the content strategy for website and learning portal needs, pathway and vision for McKesson Health Mart. Developed style and brand voice for website and collateral. Wrote and edited copy for emails, newsletters, collateral and independent pharmacist’s website, comprising over 250 pages; developed navigation, taxonomy and design for site. Tracked and analyzed data usage of landing pages and operational tools using GoogleAnalytics. 

Consumer Writer Content
WebMD
9/20-3/21
Wrote medical reference material on a variety of topics, distilling complex medical jargon into easy-to-read, scannable pieces that are both engaging and informative. 

Senior Digital Copywriter
The Home Depot
9/14-8/15
Wrote  for the website and catalog of Home Decorators Collection (a private furniture and home décor label of The Home Depot). Wrote promotional emails, SEO copy and social media content to drive customer engagement and improve conversion rates. Strategized content, developed, user experience and copy across websites. Clients included Agnes Scott College, NewYou Skin & Body Clinic, Christopher Burns Interiors, Wedding Photojournalist Association and Decaturish.com. 

Digital Content Writer
Hubzu.com
2/12-8/14
Developed copy for real estate auction funnel, comprising three easy steps. Wrote and edited business documentation for B2B customers for new initiatives. Created promotional marketing emails, product descriptions and print collateral. Crafted and edited copy for B2B and B2C real estate and financial websites. Wrote copy for the mobile site and worked closely with UX teammates to improve navigation. Managed and edited existing notifications, using Marketo. Created new notifications as necessitated by the site’s evolution. 

Web Content Writer & Copyeditor
4/05-9/11
Managed content across content management systems, aligning messaging via social media channels and developing brand voice. Clients include Prevention.com, Wieden + Kennedy, EdelmanGroup, L’Oreal, HBO, Loews Corporation, and more. 

Staff Writer
NewYork Institute of Photography
9/01-12/04
Staff writer for the NewYork Institute of Photography's online magazine, Nyip.com, and Designer Monthly at the NewYork Institute of Art & Design. Copy edited articles and wrote monthly features, such as how-to photography tips, profiles of accomplished designers and photographers, and reviews of shelter books.

Education

Georgia Institute of Technology
UX/UI Design Bootcamp 
2020-2021 
Studied all phases of the design process from  critical design thinking to user research, product development and prototyping of websites and apps. 

Georgia State University
1996-2000
Graduated magna cum laude with a Bachelor ofArts in English and a concentration in creative writing.