Lauren Ragland Atlanta, GA // raglandlauren@gmail.com
Senior UX content strategist and writer with over 15 years of experience. Develops strategic vision, voice and architecture for content navigation, landing pages and website flows for a wide range of industries. Proficient in a range of content management systems, agile workflows, Figma, Adobe Suite, Sketch, Miro, GoogleAnalytics and more. UX clients include but are not limited to Indeed, Liberty Mutual, U.S. Bank, Verizon and Zillow. Proficient in a range of content management systems, Adobe Suite, Figma, Sketch, InVision, HTML, GoogleAnalytics and more.
Experience
Sr. UX Content Strategist
Verizon
8/22-7/25
Led UX content strategy for Verizon mobile and home internet plans. Wrote copy for plan purchase and perk management flows, as well as for upsell and cross-sell moments between mobile and home internet plans, directed to prospect and existing customers. Created UX product copy, enrollment flows, notifications, transactional flows, error messaging and more for mobile and home internet plans. Carried out business objectives from key stakeholders and leadership through engaging, actionable content. Worked collaboratively with UX designers, business partners, developers and experience managers spread across the U.S. and India to create effective digital experiences. Mentored junior content designers.
Sr. Content Designer
Indeed
4/25-6/25
Project-based role
Developed content strategy for the internal data tools. Worked alongside visual designs, UX researchers and developers to create a strategy that bridges the content gaps between everyone from high-level produces of the data tools to casual consumers.
Sr. Content Strategist
Zillow Group
3/22-6/22
Project-based role
Developed content strategy and microcopy for Zillow Rental Manager projects. Worked alongside visual designers and UX researchers to inform strategy and copy for rental listing criteria, analytics modules and downpayment assistance designs.
Lead UX Content Strategist
U.S. Bank
5/21-8/22
Developed content strategy and copy for global website and app experience that drives Google traffic to the local bank branches, to the U.S. Bank website and mobile app. Worked in a highly collaborative environment with the visual designers and UX architects to develop wireframes, designs and prototypes, as well as to iterate, test and revise. Worked alongside project managers, developers and design leads to track success of project, address obstacles and problem solve. Implements Agile work streams. Reported out to UX leadership.
Content Management Specialist
McKesson
8/15-5/21
Led, developed and managed the content strategy for website and learning portal needs, pathway and vision for McKesson Health Mart. Developed style and brand voice for website and collateral. Wrote and edited copy for emails, newsletters, collateral and independent pharmacist’s website, comprising over 250 pages; developed navigation, taxonomy and design for site. Tracked and analyzed data usage of landing pages and operational tools using GoogleAnalytics.
Consumer Writer Content
WebMD
9/20-3/21
Wrote medical reference material on a variety of topics, distilling complex medical jargon into easy-to-read, scannable pieces that are both engaging and informative.
Senior Digital Copywriter
The Home Depot
9/14-8/15
Wrote for the website and catalog of Home Decorators Collection (a private furniture and home décor label of The Home Depot). Wrote promotional emails, SEO copy and social media content to drive customer engagement and improve conversion rates. Strategized content, developed, user experience and copy across websites. Clients included Agnes Scott College, NewYou Skin & Body Clinic, Christopher Burns Interiors, Wedding Photojournalist Association and Decaturish.com.
Digital Content Writer
Hubzu.com
2/12-8/14
Developed copy for real estate auction funnel, comprising three easy steps. Wrote and edited business documentation for B2B customers for new initiatives. Created promotional marketing emails, product descriptions and print collateral. Crafted and edited copy for B2B and B2C real estate and financial websites. Wrote copy for the mobile site and worked closely with UX teammates to improve navigation. Managed and edited existing notifications, using Marketo. Created new notifications as necessitated by the site’s evolution.
Web Content Writer & Copyeditor
4/05-9/11
Managed content across content management systems, aligning messaging via social media channels and developing brand voice. Clients include Prevention.com, Wieden + Kennedy, EdelmanGroup, L’Oreal, HBO, Loews Corporation, and more.
Education
Georgia Institute of Technology
UX/UI Design Bootcamp
2020-2021
Studied all phases of the design process from critical design thinking to user research, product development and prototyping of websites and apps.
Georgia State University
1996-2000
Graduated magna cum laude with a Bachelor ofArts in English and a concentration in creative writing.