The project: Verizon mobile plans redesign
My role: Sr. Content Strategist
Key contributions: Wrote microcopy, synthesized macro content requirements from cross-functional teams, ensured consistency & accuracy, created & managed content matrices, managed & track updates & defects.
Tools: Figma, Jira & Google sheets
Timeframe: 2022-25
Current state & problem
1. Users were overwhelmed with their plan choices.
2. The plan selection tiles were copy heavy.
3. There was a lack of clarity on what users actually get with each plan.
To create copy that captures extreme simplicity–only the bare minimum with the greatest impact.
Update copy per our 3.0 style guidelines.
Easily integrate the perks, optimizing our 3rd party relationships, into the buying experience.
Content goals
Add perks
Content strategy work
Wrote navigational copy
Developed copy and managed content matrix for product, legal, marketing & SEO content
Developed new copy based on research and leadership needs
Entry to buy flow for popular plans & build your own plan
Add perks
Manage perks
